Social Media Management
Social media should be more than posts for the sake of posting. It should build awareness, spark conversations, and drive measurable growth. At Wingman Creative, your Fractional CMO leads the strategy and your Pod™ delivers the content, design, and scheduling, so every post is part of a system that fuels your funnel.
Our Focus
What you get
We manage social media as a growth channel, not just a feed.
Content strategy and planning
Your Fractional CMO defines the content themes, posting cadence, and campaign priorities based on your brand positioning and growth goals. The Pod™ builds content calendars, creative, and campaigns that deliver on that plan.
Creative and copy production
Scroll-stopping visuals, video, and copy written in your brand voice. Your Pod™ produces content that reflects your positioning and aligns with your campaigns, while your CMO ensures it supports overall marketing strategy.
Community engagement
Posts alone are not enough. We create systems for comment moderation, direct messages, and engagement that foster community and trust.
Platform management and scheduling
The Pod™ handles scheduling across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Everything is planned, approved, and published consistently, with no last-minute scrambles.
Campaign integration
Social media campaigns are tied directly into paid ads, email sequences, and website landing pages. Your CMO ensures every channel works together instead of in isolation.
Reporting and dashboards
We connect your social accounts to live dashboards so you can see growth in reach, engagement, and conversions. Your CMO reviews the data and your Pod™ optimises the approach.
Growth
Your CMO + Pod™ advantage
The Model
How it fits into the Fractional CMO + Pod(™) Model
Social media is often the first touchpoint with your brand. With your Fractional CMO leading strategy, social isn’t just content for content’s sake, it is a channel that feeds your website, paid ads, email nurture, and video campaigns. Your Pod™ ensures it is all connected and consistent.
One-off Option
Yes, we can manage social media as a standalone service. But the strongest results come when social is part of the Fractional CMO + Pod™ model, where the same strategy drives ads, content, and funnel growth.
PROCESS
How We Work
A system that moves quickly while staying on-brand and consistent.
01
Discovery & Audit
We review your existing social accounts, performance data, and brand assets. Your CMO defines goals and content pillars.
02
Content planning
Your Pod™ creates calendars, concepts, and first content drafts.
03
Creative production
We produce content across design, copy, and video formats under the CMO’s guidance.
04
Launch and scheduling
Your Pod™ schedules approved content and launches campaigns across platforms.
05
Optimisation and governance
We track performance, refine content, and maintain brand consistency across every channel.
Our commitment
Deliverables checklist
Consistent quality, clear outcomes, and seamless delivery from start to finish.
- Content strategy and posting cadence
- Content calendars with approvals
- Design, video, and copy assets
- Scheduling and publishing across platforms
- Community engagement workflows
- Dashboards and reporting setup
Real examples of social media in action
Social Media Management
The Agency South West
Industry: Real estate sales and property management (South-West Sydney)
What we built: We designed a content-first social media approach that brought local real estate wisdom and warmth to the feed, turning The Agency from a listing service into a community-first property partner.
Social Media Management
Abode Construction
Industry: Home construction and renovation (Brisbane, QLD)
What we built: We elevated Abode Construction’s social presence into a professional, story-driven platform that showcased both the craftsmanship of the builds and the personality of the business.
Social Media Management
Housemark
Industry: Property Management (South-East Queensland)
What we built: We transformed Housemark’s social presence into a trust-building channel that educates landlords and tenants alike, making complex property information accessible, human, and helpful.
Social Media Management FAQ
Quick answers to the most common questions about our process.
Which platforms do you manage
We manage Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms based on your strategy.
Do you provide video content
Yes, video is part of the Pod™ offering. We create reels, short-form clips, and long-form content depending on campaign needs.
How do you measure results
Dashboards show metrics such as reach, engagement, follower growth, and conversions. Your CMO reviews these weekly to refine strategy.
Can you work with our in-house team
Yes. We can either run social end-to-end or integrate with your in-house team to provide strategy and execution support.
Do you work across Australia
Yes. We are based in Brisbane and manage social campaigns for clients nationwide.
