SEO
SEO is more than keywords and rankings. It is how your business becomes discoverable, trusted, and chosen. At Wingman Creative, your Fractional CMO defines the search strategy and your Pod™ executes the technical, creative, and content work that makes you visible to the right people at the right time.
Our Focus
What you get
We build SEO strategies that do not just improve rankings but drive meaningful traffic and qualified leads.
Strategy and keyword research
Your Fractional CMO defines the role SEO plays in your funnel. From intent-based keywords to competitive positioning, the strategy ensures you target the searches that lead to customers, not vanity traffic.
Technical optimisation
Your Pod™ reviews site structure, load speeds, mobile performance, metadata, and indexation. Technical SEO fixes make sure search engines can crawl and rank your site effectively.
On-page content and optimisation
We optimise your web pages with clear headings, keyword placement, and structured content. The Pod™ ensures copy, imagery, and video all reinforce your messaging hierarchy, guided by your CMO.
Content creation
From blogs and landing pages to guides and resources, we create content that answers the questions your audience is searching for. Your CMO ensures content aligns with campaign priorities while the Pod™ produces and publishes it consistently.
Local SEO
We optimise Google Business profiles, location pages, and reviews so your business shows up when local customers are ready to buy.
Analytics and reporting
Dashboards track rankings, traffic quality, and conversion data. Your CMO interprets insights and your Pod™ refines the execution.
Growth
Your CMO + Pod™ advantage
The Model
How it fits into the Fractional CMO + Pod(™) Model
SEO is not a silo. It works best when integrated into your broader marketing system. With your Fractional CMO leading strategy, SEO insights fuel your paid ads, content, and social campaigns. Your Pod™ ensures search data is turned into action across every channel.
One-off Option
Yes, we can perform SEO audits or projects as stand-alone services. But the strongest results come when SEO is part of your Fractional CMO + Pod™ model, where organic visibility builds alongside campaigns, content, and conversions.
PROCESS
How We Work
A proven framework that moves quickly and keeps you accountable.
01
Discovery & Audit (Week 1–2)
We review your website, analytics, and current rankings. Your CMO defines the role of SEO in your funnel.
02
Strategy & roadmap (Week 3-4)
Your CMO sets priorities across keywords, content, and technical focus areas.
03
Implementation (Week 5-8)
Your Pod™ executes fixes, creates optimised content, and updates site structure.
04
Monitoring & optimisation (ongoing)
Dashboards track performance. Your CMO adjusts the roadmap and your Pod™ continues implementing improvements.
Our commitment
Deliverables checklist
Consistent quality, clear outcomes, and seamless delivery from start to finish.
- SEO strategy and roadmap
- Keyword research and intent mapping
- Technical audit and fixes
- On-page optimisation across key pages
- Content creation plan (blogs, landing pages, guides)
- Local SEO setup and optimisation
- Analytics and dashboard reporting
Real examples of SEO in action
SEO
Abode Construction
Abode Construction wanted to expand its visibility across a wide range of service keywords from custom builds to renovations but their site wasn’t fully optimised to capture this demand.
We rolled out a full-scale SEO campaign, starting with deep keyword research and the creation of targeted service pages. A consistent blog strategy built topical authority, while an aggressive technical SEO program weekly audits, Core Web Vitals improvements, site speed optimisation, mobile-first performance, structured data and schema markup, canonicalisation, redirect management, XML sitemap optimisation, and internal linking refinements ensured the site maintained peak performance. Continuous rank tracking across dozens of competitive service terms guided ongoing improvements and maximised visibility.
The result was broad coverage across high-value keywords, strong gains in competitive rankings, and a sustained lift in qualified homeowner enquiries.
SEO
Wingman Group
We targeted competitive terms in offshoring and outsourcing. By improving site structure and adding content pillars, Wingman Group built visibility as a premium solution rather than a cost-based option.
SEO FAQ
Quick answers to the most common questions about our process.
How long does SEO take to see results
Typically three to six months to see measurable traffic and ranking improvements, depending on competition.
Do you guarantee rankings
We do not guarantee specific rankings. Instead, we guarantee a clear strategy, measurable reporting, and alignment with your broader growth plan.
Do you create content as part of SEO
Yes. Content creation is part of the Pod™ service, ensuring blogs and landing pages are written to both rank and convert.
Can you optimise existing sites
Yes. We audit and improve existing websites, whether built by us or another provider.
Do you work across Australia
Yes. We are based in Brisbane and manage SEO campaigns for clients nationwide.
