Paid Ads
Paid advertising should be more than impressions and clicks. It should be a predictable growth engine. At Wingman Creative, your Fractional CMO builds the strategy and your Pod™ runs the campaigns, so every dollar spent is tied to measurable outcomes.
Our Focus
What you get
We design and manage campaigns that cut through the noise, reach the right audience, and convert.
Campaign strategy and planning
Your Fractional CMO develops the paid media strategy based on your business goals, audience insights, and funnel priorities. The Pod™ then builds campaigns that align with this plan across Google, Meta, LinkedIn, and other platforms.
Creative development
Ad creative that captures attention and gets clicks. Your Pod™ produces copy, design, video, and variations while ensuring consistency with your brand voice and visuals.
Audience targeting and segmentation
Sophisticated audience builds based on demographics, interests, and behaviour. Your CMO ensures targeting aligns with your positioning and broader marketing plan, while your Pod™ executes the segmentation and tracking setup.
Conversion-focused landing pages
We create or optimise landing pages that match the ad promise and convert clicks into leads. Your Pod™ designs and writes these pages under the direction of your Fractional CMO.
Budget management and optimisation
Budgets are set strategically and optimised daily. The Pod™ manages spend, bidding, and creative testing, while your CMO reviews the data to make sure ad spend drives real pipeline growth.
Reporting and dashboards
Every campaign is connected to live dashboards so you can see results in real time. Your CMO interprets the insights, and your Pod™ refines campaigns based on what the data shows.
Growth
Your CMO + Pod™ advantage
The Model
How it fits into the Fractional CMO + Pod(™) Model
Paid ads are the engine that drives traffic into your system. With your Fractional CMO leading the strategy, ads never run in isolation, they are tied directly to your social media, website, email nurture, and video. Your Pod™ ensures every campaign connects with the rest of your funnel so clicks become conversions.
One-off Option
Yes, we can run paid ads as a one-off service. Most clients achieve the best results when paid ads are part of our Fractional CMO + Pod™ full service marketing, where strategy, creative, content and paid media work together.
PROCESS
How We Work
A transparent process that takes you from strategy to launch, then optimisation.
01
Discovery & audit (Week 1-2)
We review your past campaigns, data, and goals. Your CMO maps opportunities and defines success metrics.
02
Campaign strategy & creative build (Week 3-4)
Your Pod™ designs creatives, copy, and landing pages, while your CMO ensures everything aligns with positioning and funnel priorities.
03
Launch & optimisation (Week 5-6)
Campaigns go live with tracking and dashboards connected. The Pod™ refines targeting, creative, and spend daily.
04
Scale & reporting (ongoing)
Your CMO reviews insights weekly, adjusting strategy as campaigns scale. The Pod™ delivers fresh creative and keeps the system optimised.
Our commitment
Deliverables checklist
Consistent quality, clear outcomes, and seamless delivery from start to finish.
- Campaign strategy and budget plan
- Creative assets (static, video, copy variants)
- Audience builds and segmentation
- Landing pages aligned to ad campaigns
- Tracking and pixel setup
- Live dashboards and reporting cadence
- Weekly optimisation and testing plan
Real examples of paid ads in action
paid ads
Abode Construction
We created targeted campaigns for first-home buyers and refinance clients. Conversion-focused landing pages lifted enquiry volume by more than 30 percent within the first 90 days.
paid ads
LJ Hooker Property Experience
We launched awareness and lead-generation campaigns that reframed offshoring as a premium service. Campaigns delivered steady inbound enquiries from business leaders who had never considered outsourcing before.
paid ads
Aussie Injury Lawyers
We ran targeted campaigns for personal injury and TPD claims. By pairing strong creative with testimonial videos, ads generated a consistent pipeline of qualified leads at sustainable cost per acquisition.
Paid Ads FAQ
Quick answers to the most common questions about our process.
Which platforms do you run campaigns on
We run ads across Meta, Google, LinkedIn, YouTube, and other paid channels depending on your strategy.
What budgets do you work with
Budgets vary depending on goals, but most clients see results from $2,000 to $10,000 per month in ad spend, plus management.
How do you report on results
We set up live dashboards showing spend, leads, and conversion data. Your CMO reviews these weekly to keep spend efficient.
Can you work with our in-house marketing team
Yes. We can either run campaigns end-to-end or integrate with your in-house team to provide leadership and execution support.
Do you work across Australia
Yes. We are Brisbane-based but deliver campaigns for clients nationally.
