Branding and Strategy
Your brand is the story people believe about you. The strategy is the plan that makes that story work in the real world. Wingman Creative brings both together so you get a brand people trust and a growth plan your team can actually deliver.
Our Focus
What you get
We design brand systems and strategies that move beyond logos and guidelines. They become the playbook your business grows from.
Brand Positioning & Value Proposition
Define the space your business can own in the market and the promise that separates you from the noise. Your Fractional CMO ensures this positioning flows through your entire Pod™, so it’s not just a statement, it’s the foundation for your ads, social campaigns, website messaging, and client conversations.
Audience, Category & Competitor Insight
Uncover the market gaps and opportunities through research so your brand plays to win, not just participate. These insights aren’t shelved in a report. Your Fractional CMO uses them to guide your Pod™, targeting the right audiences with paid ads, shaping the content strategy, and informing design and video execution.
Messaging & Brand Voice
Give your team clear, usable language that works across web pages, campaigns, sales collateral, and content. Your Pod™ then deploys that voice across every channel, so whether a prospect reads an email, lands on your website, or watches a testimonial video, they’re experiencing the same consistent brand story.
Brand Architecture
Structure your products, services, or sub-brands so they build each other’s strength rather than compete for attention. The Pod™ brings this to life in practice, designing websites, campaigns, and collateral that respect the structure and make it easy for clients to navigate your offer.
Visual Direction
Create a consistent and recognisable identity that scales across channels, from ads and landing pages to social media and video. With your Fractional CMO overseeing execution, your Pod™ applies this direction across every asset, ensuring what your audience sees in a LinkedIn ad matches your website, your emails, and your video content.
Go-To-Market Plan
Lay down the first 90 days of rollout: campaigns, content pillars, advertising angles, email sequences, and video concepts, so strategy turns into results fast. Your Fractional CMO leads the plan and your Pod™ delivers it, connecting branding directly to pipeline growth.
Growth
Your CMO + Pod™ advantage
The Model
How it fits into the Fractional CMO + Pod(™) Model
A strong brand and strategy is the launchpad. With your Fractional CMO leading the plan, your Pod™ executes it seamlessly across every channel:
- Social Media to build presence and awareness.
- Paid Ads to drive traffic and conversions.
- Websites to convert clicks into leads and sales.
- Email Marketing to nurture prospects into customers.
- Videography to create the social proof and content your competitors can’t match.
Instead of siloed projects, everything connects through one strategy, one leader, and one accountable team.
One-off Option
Yes, you can engage us purely for branding and strategy if you need sharper positioning before a launch or campaign.
But the businesses that see the biggest results are those that use our Fractional CMO + Pod™ model, where the brand strategy flows directly into execution, and every channel builds on the other.
PROCESS
How We Work
A proven framework that moves quickly and keeps you accountable.
01
Discovery & Audit (Week 1–2)
Review your current brand assets, analytics, and positioning. Interview your team and map the market.
02
Strategy Sprints (Week 3–4)
Develop positioning, messaging, and creative directions in short, focused bursts.
03
Brand System & Playbook (Week 5–6)
Deliver the messaging, visual direction, and brand toolkit so your team has clarity.
04
Go-to-Market (Week 7–12)
If you're on board for our CMO approach, the Pod™ activates your campaigns across social media, paid ads, email, and video.
05
Governance & Measurement (ongoing)
We keep your brand consistent with approvals, content quality checks, and transparent dashboards.
Our commitment
Deliverables checklist
Consistent quality, clear outcomes, and seamless delivery from start to finish.
- Positioning statement and value proposition
- Audience insights and competitor research
- Messaging hierarchy and brand voice guide
- Brand architecture framework
- Visual direction with style guides
- Go-to-market campaign calendar
- Campaign and content asset kit
- Governance and reporting dashboard
Real examples of branding and strategy in action
Branding and Strategy
Wingman Group
Industry: Offshore staffing and business support (Brisbane, Australia)
What we built: Wingman Group was created to be an offshoring company unlike any other. The founders wanted to change the perception of offshoring from being seen as “cheap labour” to a premium growth solution for Australian businesses.
Branding and Strategy
Xcel Advisory
Industry: Business accounting and advisory (Brisbane, Australia)
What we built: Xcel Advisory was created to go beyond bookkeeping and tax compliance. The goal was to establish a brand that stood for business excellence and strategic growth — not just numbers.
Branding and Strategy
Delta Wealth
Industry: Mortgage broking and wealth creation (Brisbane and wider Australia)
What we built: Delta Wealth was created to shift perceptions, from transactional mortgage brokers to proactive partners in financial growth. A brand that sees beyond the loan to the long-term future.
Branding and Strategy
Dirty AF
Industry: Beauty and clean skincare (Nationwide)
What we built: We launched Dirty AF as a clean‑beauty brand that refuses to compromise on effectiveness or ethics, beauty that’s genuinely good for your skin and the planet.
Branding and Strategy FAQ
Quick answers to the most common questions about our process.
How is this different from a pure branding agency?
Traditional agencies hand you a brand book and leave. Wingman Creative ties strategy directly to execution. Your Fractional CMO builds the plan and your Pod™ runs it across social, ads, web, email, and video.
Can you work with our existing logo and assets?
Yes. If your logo or brand elements are working, we build around them instead of starting from scratch.
Do you do naming and sub-brand architecture?
Yes. We develop naming systems and brand architectures where they create clarity and growth opportunities.
Do you work Australia-wide?
Yes. We’re based in Brisbane and work with businesses nationally.
