Email Marketing
Email is still one of the most effective channels for nurturing leads and building long-term customer relationships. At Wingman Creative, your Fractional CMO defines the strategy and your Pod™ designs, writes, and automates campaigns so every message feels personal and delivers measurable results.
Our Focus
What you get
We run email marketing as part of your growth system, not just as a newsletter.
Strategy-led campaigns
Your Fractional CMO develops the email strategy from nurture sequences to seasonal campaigns ensuring every touchpoint aligns with your positioning and business goals.
Copy and creative that connect
The Pod™ produces email content in your brand voice with engaging subject lines, strong calls to action, and consistent design that reflects your visual identity.
Messaging & Brand Voice
Give your team clear, usable language that works across web pages, campaigns, sales collateral, and content. Your Pod™ then deploys that voice across every channel, so whether a prospect reads an email, lands on your website, or watches a testimonial video, they’re experiencing the same consistent brand story.
Automation and workflows
We design nurture flows, onboarding journeys, and campaign triggers that work in the background to move leads through the funnel.
Integration with other channels
Your email campaigns are tied into your ads, website, and social content. With your CMO overseeing the system, every channel reinforces the same message.
Analytics and optimisation
Every campaign is tracked through live dashboards. Your CMO reviews the data weekly and your Pod™ refines subject lines, creative, and workflows to improve performance.
Growth
Your CMO + Pod™ advantage
The Model
How it fits into the Fractional CMO + Pod(™) Model
Email is where awareness turns into trust and interest becomes action. With your Fractional CMO leading strategy, your Pod™ ensures email campaigns work hand in hand with your website, paid ads, social, and video to nurture leads into customers.
One-off Option
Yes, we can deliver email marketing as a one-off project if you only need support in this area. But most of our clients achieve the best results when it’s part of our Fractional CMO + Pod™ model, where strategy, design, content, and campaigns all work seamlessly together.
PROCESS
How We Work
A proven framework that moves quickly and keeps you accountable.
01
Discovery & Audit (Week 1–2)
We review your email platform, current lists, and past performance. Your CMO defines opportunities.
02
Strategy & flow mapping (Week 3-4)
Segmentation, automation, and campaign structure are planned in alignment with your marketing funnel.
03
Copy, design, & setup (Week 5-6)
Your Pod™ produces the campaigns and sequences, integrates them into your CRM, and prepares testing.
04
Launch & optimisation (Week 7-8)
First campaigns and automations go live. The Pod™ refines based on performance.
05
Ongoing reporting and scaling
Your CMO reviews insights and adjusts the strategy while your Pod™ builds fresh campaigns and flows.
Our commitment
Deliverables checklist
Consistent quality, clear outcomes, and seamless delivery from start to finish.
- Email strategy and funnel mapping
- Segmentation plan
- Automation workflows and nurture sequences
- Campaign copy and design
- CRM and platform integration
- Testing framework and optimisation
- Live dashboards and reporting
Real examples of email marketing in action
Email Marketing
Wingman Group
In just 12 months, Wingman Creative grew its database from zero to over 50,000 engaged contacts by combining the Fractional CMO + Pod™ model with a multi-channel acquisition strategy.
We leveraged paid ads, lead magnets, email nurture sequences, and social campaigns to attract the right audience, while our CMO ensured every campaign aligned with the broader growth strategy. We built a database of prospects who were nurtured through consistent content, professional video storytelling, and well-timed email campaigns.
Email Marketing FAQ
Quick answers to the most common questions about our process.
What platforms do you work with
We manage campaigns in HubSpot, Mailchimp, ActiveCampaign, ConvertKit, Klaviyo and other major email platforms.
How do you measure results
We track open rates, click-through rates, conversions, and revenue attribution through live dashboards.
Can you work with our existing lists
Yes. We clean, segment, and optimise existing lists before launching campaigns.
How often do you send campaigns
It depends on your goals. Some clients run weekly newsletters, while others run monthly campaigns supported by automation sequences.
Do you work across Australia
Yes. We are Brisbane-based and deliver campaigns for clients nationally
